Google Confirms a 2% Click Fraud Rate
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Just in case you haven’t read it yet, I would urge you to check out Andy Beal’s recent post Exclusive: Google’s Click Fraud Rate is Less than 2%.
Andy describes a sit down he had with Google’s business product manager for trust and safety, Shuman Ghosemajumder, in which Ghosemajumder shows him an internal presentation describing Google’s click fraud practice.If what Google says is true, than the only fraud going on may be on the part of the ‘click fraud companies’ that have popped up since the Lane’s Gifts vs. Google class action suit this year. If nothing else, even if the rate is higher than the 2% that Google claims it is, I have no doubt it still has to be *very* well below the 20-30% claimed by self-titled ‘click fraud analysts’.
On the other hand, these numbers are directly from Google; this may just be spin to try to reassure their advertisers. What I would really like to see is Google hiring on a responsible third-party company or individual to audit the Google click fraud monitoring procedures. That may be the only way we can see the real numbers.
What do you think?
